Joe’s first article shows why firms should stop wasting their customers’ time. Start helping them save it, spend it well – or even invest it wisely. Customization For all shows how markets are a fiction that can obscure consumers’ real needs. And Employment as transformation shows why we need to ditch the outdated view of work as transactional and focus on its transformational dimension.
Joe Pine: 3 articles on The Experience Economy: Competing For Customer Time
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