Rick Wartzman: Preface to The End of Loyalty

In The End of Loyalty: The Rise and Fall of Good Jobs in America, Rick Wartzman examines how the social contract between employer and employee in America has changed since the end of World War II through the lens of four iconic companies: General Motors, General Electric, Kodak and Coca-Cola. strategy+business selected The End of Loyalty as one of the best books of 2017. Besides great storytelling, the book’s power comes from this: Often, the best way to shape the future is to understand the past. (The preface is excerpted from The End of Loyalty: Copyright © 2017. Available from PublicAffairs, an imprint of Perseus Books, LLC, a subsidiary of Hachette Book Group, Inc.)

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