In her groundbreaking book, The End of Competitive Advantage, Columbia Business School professor Rita Gunther McGrath makes the case that focusing on exploiting existing advantages can be a deadly trap, and that even powerful companies such as Blackberry or Nokia can fall victim. With this gift, you can perform an assessment of how biased toward exploitation your organization is. The gift comes complete with a workbook that allows you to identify the causes and potential remedies given unsatisfactory answers as well as a presentation deck you can use to explain the analysis to others.
Rita McGrath: Assessment, Workbook and Presentation deck: Are you at risk of excessive exploitation focus? (Value $100)
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